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According to data from the National Bureau of Statistics
According to data from the National Bureau of Statistics, the overall number of children in my country from 2010 to 2019 is on the rise; in 2019, the number of children in my country is 235 million, accounting for 16.78% of the population. The huge number of children is the basis for the vigorous development of China's children's clothing industry. In the context of the continuous popularization and strengthening of the concept of prenatal and postnatal care, the per capita consumption expenditure of children's clothing in China will continue to rise, providing support for the continued expansion of the market scale of the children's clothing industry.
2021
06-30
he public’s demand for children’s
In the context of the implementation of the domestic two-child policy, the domestic second-child fertility rate has shown a significant increase, and the post-80s and post-90s parents have a stronger concept of eugenics and post-natal care, combined with the continuous rise
Children's clothing brands, heads of children's
at the same time, look for new driving forces and directions for enterprise development, promote the progress of China's children's clothing business, and shape the new competitiveness of China's children's clothing industry.
Expressed as The characteristics of low price
China's apparel industry. Children are in the stage of rapid growth, and the frequency of clothing replacement is higher than that of adults, about 15-20 pieces of clothing are updated every year, while adults are about 10 pieces; in addition, my country has always had the concept of attaching importance to the next generation, and the daily expenditure for children is expressed as The characteristics of low price sensitivity and the pursuit of quality make children's clothing more willing to consume than adult clothing and are willing to pay for the brand. On the whole, the market prospects of China's children's clothing industry are broad.
Clothing Supply Chain Conference hosted
In order to promote collaboration and innovation in the supply chain of China’s children’s clothing industry, and reshape the new advantages of China’s children’s clothing industry, on August 22, the 2020 China Children’s Clothing Supply Chain Conference hosted by the China National Apparel Association was held in Hangzhou with the theme of "Collaboration, Creating and Sharing the Future". Yishang Town was grandly held.
My country's children's clothing market is in the growth stage
while adults are about 10 pieces; in addition, my country has always had the concept of attaching importance to the next generation, and the daily expenditure for children is expressed as The characteristics of low price sensitivity and the pursuit of quality make children's clothing more willing to consume than adult clothing and are willing to pay for the brand. On the whole, the market prospects of China's children's clothing industry are broad.
Rapid market demand growth and large room
With the rapid development of China’s economy, the continuous improvement of people’s income level, the continuous expansion of China’s middle class, and the gradual increase in quality consumption awareness, the international consulting agency Mckinsey predicts that by 2020, the disposable income of Chinese households will reach 8185 US dollars, and mainstream consumer groups The per capita disposable income is expected to reach 16,000-34,000 US dollars, and the proportion of mainstream consumers is expected to reach 51%.
2020 China Children's Clothing Supply Chain Conference to find a new way for the future of the industry
01-25
Analysis of the market size and development prospects of China's children's clothing industry in 2020
My country's children's clothing market developed in the early 1990s, and it started relatively late compared to the entire international children's clothing market. With the improvement of people’s living standards, the public’s demand for children’s clothing has begun to show a diversified trend. Domestic children’s clothing brands have gradually risen, and overseas children’s clothing brands have also entered the market. However, the overall development of my country’s children’s clothing market is still compared with men’s and women’s clothing. At a low level.
2019-2020 China's high-end children's clothing industry market status and prospects
At present, the market size of my country's high-end children's clothing medium and large children's clothing (4-14 years old) is larger than that of small children's clothing (0-3 years old), but the growth rate of the small children's clothing market is faster than that of large children's clothing. In 2019, the market size of China's high-end children's clothing is 6.4 billion The size of the high-end children’s clothing market was 24.7 billion yuan, a year-on-year increase of 22.9%.