With a scale of US$85 billion, SHEIN has also entered the large-size clothing market: the top brand has only 4% penetration

SimilarWeb released the ranking of the 25 fastest-growing DTC brands in the United States in Q2 on time in July. The list captures the number of visits to the PC and mobile websites of each brand in a quarter, and the ranking is based on the quarterly growth of website visits. Rate as the standard. 　　
In this article, let's take a look at which brands are running on this list and what new changes are reflected. 　　
The overwhelming presence of the clothing brand Different from the App category list, the changing focus of consumers over time, fashion trends, and demand makes the list of each quarter show a big difference. 　　
"Holiday" is the theme of Q4 in 2020. In the Q4 list, there are 9 clothing brands on the list. The skiing hobby of the American people has greatly increased many vertical clothing brands. In addition, festivals followed one after another, and subscription-based gift box brands also ran out. Under the influence of the epidemic, home fitness and health-related brands have also begun to emerge, such as the home fitness mirror brand Mirror, and the smart temperature control bracelet brand "Embr Labs". 　　
In Q1 of 2021, people’s attention to physical and mental health continues to increase, and multiple smart health and fitness brands continue to work hard. We found that gamified smart fitness is widely accepted by European and American users. And this trend continues. Recently, a gamified rowing machine has completed financing.